Brainbow Magnet

Brainbow™ Emotional Regulation Magnet

A simple daily check in for the whole family.

The magic of the Brainbow Magnet is that it lives right where family life happens.

On the fridge.

It catches your eye while you’re making breakfast, packing lunchboxes, hunting for snacks and wondering why you’ve asked someone to put their shoes on 57 times.

Each family member has their own personalised magnet and can move it beneath the Brainbow character that best represents how they’re feeling.

Your child might move theirs to Blue because something happened at school. Another might wake up in Yellow, excited about the day ahead. And sometimes it will be you who realises you’re heading rapidly towards Red and could probably use a breath and a little connection before saying something you’ll regret.

That’s the point. The Brainbow isn’t just for kids.

Many parents buy it to help their children understand their emotions, then discover they start noticing and talking about their own emotions too.

It gets conversations started.

The Brainbow gives families an easy way to talk about feelings without turning every conversation into a serious heart-to-heart.

💜 Where’s your brain this morning?

💛 What are you excited about today?

💙 You’ve moved into Blue. What happened?

🧡 I’m getting pretty Orange right now. I need a minute.

Those little conversations help children learn that emotions change, everyone experiences them, and talking about how we feel is simply part of family life.

How it works

1. Choose your magnet.
   Each family member has their own coloured magnet so everyone can use the Brainbow.
2. Check in.
   Move your magnet beneath the Brainbow character that best represents how you’re feeling.
3. Talk about it.
   Share as much or as little as you want. Sometimes simply noticing where you are is enough to start a conversation.
4. Work out what you need.
   Do you need connection? Movement? Fresh air? Music? Creativity? A quiet moment? The Brainbow helps turn awareness into action.

Why families love it

✔ Makes talking about emotions part of everyday family life
✔ Helps children build emotional awareness and vocabulary
✔ Gives quieter children another way to show how they’re feeling
✔ Encourages regular family check-ins without forcing conversation
✔ Reminds adults to notice and regulate their own emotions too
✔ Helps children see that feelings change throughout the day
✔ Stays visible, so emotional regulation becomes something you practise rather than something you only discuss when things go wrong

Designed for families with children approximately 3 to 10 years old, the Brainbow Magnet was created by New Zealand teacher, parenting educator, and author Victoria Jenkins and has been tried, tested, and refined with hundreds of children.

🌈 Because when the whole family gets better at noticing emotions, everyone gets better at knowing what to do with them.